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Pricing & profitability for service businesses

Know what your time is actually earning.

Proper uses your real services, timing, costs and recent activity to show what is happening in your business, where your time is working hardest, and where there may be room to earn more.

No email wall. Start with the free calculator and decide later if you want the deeper Report or ongoing Pro tools.
How it works

Use what you actually did, not a guessed “typical week.”

Proper reconstructs your recent business from the services you performed and how long they take. That gives you a clearer view of service-hour earnings and available capacity without asking you to calculate “billable hours” yourself.

1
Add your services

Enter your menu, pricing, appointment timing and direct costs. Menu-image import is being prepared so this step can become even faster.

2
Add recent activity

Choose your last 30, 60 or 90 days and enter how many of each service you actually performed.

3
See what Proper notices

Get a free business reality check, then unlock the detailed $4.99 Report if you want to see where the opportunities are.

Choose what you need

Start free. Go deeper only if it is useful.

The Report is a complete one-time analysis. Proper Pro is for people who want Proper to keep working with them as their business changes.

Included Free$0 Report$4.99 once Proper Pro$19.99/mo or $199/yr
Build your service menu and enter real activity✓✓✓
Current service-hour earnings and capacity✓✓✓
Basic “what Proper noticed” diagnosis✓✓✓
Full service-by-service analysis—✓✓
Pricing, schedule and service-mix opportunities—✓✓
Current vs adjusted earning scenarios—✓✓
Personalized action plan—✓✓
Temporary editable workspace, up to 30 days✓✓✓
Saved long-term business profile——✓
Historical periods and trend comparisons——✓
Ongoing recommendations as your numbers change——✓
Future connected/imported business data tools——✓
Report buyers: the planned upgrade path will let you apply your $4.99 Report purchase toward Proper Pro if you upgrade within 30 days. The Stripe credit mechanism still needs to be connected before that offer goes live.
Here’s what your business did
$0
recent monthly service revenue
Average / workday
$0
Average / week
$0
After business overhead
$0
Your money maker

What actually brought in the most?

Not the fanciest service. Not the highest price. The service that actually generated the most revenue based on what you did.

YOUR TOP SERVICE THIS MONTH
Service
$0
What if you raised your prices?

Same clients. Same hours. Different total.

No extra bookings here. This is simply what your recent monthly revenue would look like if the same services were priced 5%, 10% or 15% higher.

Your services

What did each service actually do for you?

Ordered from the service you performed most often to the one you performed least.

Your time

How much of your available time did clients actually fill?

0 of 0 hours
Booked / week
0 hrs
Available / week
0 hrs
Open / week
0 hrs
Product costs

Want a more accurate picture?

The more detail you give Proper, the more useful the numbers become. If you use colour or chemical product, add what you actually buy and we’ll estimate what those appointments are using.

To recap

The stuff worth remembering.

The Proper Price Calculator
This month
$0
Your averages
$0/day · $0/week
Your top service
Service · $0
If prices increased
Know the numbers. Make the numbers work for you.
YOUR MOST IMPORTANT TAKEAWAY

These are the numbers to know like the back of your hand.

They tell you what your business needs before you price another service, fill another appointment or add another day.

Now let’s put those numbers to work

How does your current menu stack up?

Proper compares each service with your hourly baseline only here, where that number actually helps you make a pricing decision.

A few ways the math could fit into a day

What service combinations make the most of your available hours?

These are math examples based only on your prices and appointment lengths. They are not a pretend version of your actual calendar.

Proper Report · $4.99

Okay. So what should you actually change first?

Your free results show you what is happening. The Proper Report turns those numbers into a short, personalized improvement plan: the biggest money opportunities, the services to review first, and a practical 30-day action list.

  • Your 3 biggest money opportunities, ranked
  • Specific price changes worth reviewing first
  • What one extra booking could do for your strongest services
  • A simple 30-day “start here” plan
$4.99
One-time purchase · No subscription
Emailing your Report is coming next.
Once transactional email is connected, Report buyers will be able to send themselves their improvement plan without joining a marketing list.
Want Proper to keep working with you?

Meet Proper Pro.

The Report shows you what is happening right now. Proper Pro is the ongoing version: keep your numbers current, track performance over time, rerun your analysis, and use deeper tools as your business changes.

This month
$11,840
Service hour
$118/hr
Vs last period
+8.4%
Capacity used
82%
Performance over time
Compare historical periods✓
Track pricing + service mix changes✓
See whether changes actually worked✓
Ongoing Proper recommendations✓
🔒 Proper Pro preview

Turn one report into an ongoing business tool.

Update your numbers as your business changes, track what is actually improving, and keep finding opportunities in your pricing, service mix and schedule.

$19.99 per month
$199 per year · save about $41
Cancel anytime. Annual or monthly access.
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